Not creating a single issue for Souq customers, this newly launched website allows users to access their accounts with Souq credentials and it also holds the delivery address, payment methods of Souq account.Īmazon AE is an upgraded version of Souq which was launched to serve the people of the UAE in a better way. To create an easy and convenient way of shopping for users of Souq in the UAE, it has launched Amazon.ae with more advanced features like Categories of innumerable choices, Today's Deals section, Sell section and more. The idea of integration of Souq and Amazon has been in the plan since 2017. “Today marks a proud day for Souq and Amazon, a day that we have been working towards since the two companies came together in 2017,” said Ronaldo Mouchawar, Cofounder of Souq, Vice President of Amazon MENA.
It brings the world's fashion and great brands to the people of the UAE with high-quality trending products from expertise brands and at the same exceptional prices. First time in e-commerce history, it has introduced both Arabic and English version of website and app for online shoppers. Grand Launch Of Amazon UAEĪmazon.ae offers products right from the local UAE markets to the global markets. Meanwhile, Souq is still continuing its services in neighbouring countries like Saudi Arabia and Egypt as usual.Īmazon AE is your one-stop destination for anything as it houses everything you can possibly imagine, right from the latest smartphones to fashion collections, home appliances to dining tables, kid's toys to automobiles, and a lot more. It is the first officially branded Arabic website in the United Arab Emirates, for the first time ever, customers will have an option of shopping in Arabic on both app and website. Souq rebranded to Amazon.ae and has officially launched in the UAE on May 1st, 2019 with a count of 35 million products.
For the future of the online market and for the satisfaction of every single customer of Souq, Amazon.ae placed similar features of adding many interesting deals. Now, it is transformed into Amazon.ae, with previously available 30 million products in Souq, and additionally added 5 million international products from Amazon US. , the world's leading e-commerce platform has stepped into the Middle East region initially as and served for over 13 years.